Description
This book reveals street smart tactics, strategies and insight the author (Marc Charles) gained in more than 30 years of launching, buying, selling businesses and helping entrepreneurs.
Marc Charles does not hide behind bogus business and success theories. You will learn dozens of tactics, strategies and hard won techniques for starting, running, buying and selling businesses.
This book also includes more than a dozen business plans that were submitted to Marc with his comments, review and suggestions.
"Unbelieveable. Marc's new book is a gold mine. I loved it! I've been in business for more than 12 years. I've never read a more complete book on business start-ups"
Dr. John Dawson
Table of Contents
Part 1
Introduction
Pathetic Failures
First Million Dollar Business
Bogus Business Theories
A Passion to Serve
The Media's Flawed Concept of Business
Learning at the Feet of Masters
Infomercial Fiasco
You Can Rebound!
Part 2
A Money Making Formula Should be Cherished
The Golden Key for ANY Business
Facts of Life: Recessions, Depressions, Customers and Incompetent Management
Entrepreneurs on the Edge
Bankruptcy May Be the Answer
Part 3
Questions from Savvy Entrepreneurs in Need of Help
Four Ways to Make Money in a Real Estate Depression
Are Foreclosures the Key to Success in Real Estate?
Can Entrepreneurs Make Money with Information Products?
Targeted (Relevant) Information is a Hot Rising Trend
Part 4
How to Know if a Business is Obsolete
Businesses and Markets Growing Like Wildfire
Ways to Generate Cash Fast
What Kind of Businesses do well in a Depression?
Part 5
Every Crisis Presents an Opportunity
Three Hot Opportunities Right Now
Is Drop Shipping a Legitimate Business Model or a Scam?
Repeat Buyers is the Key to ANY Business
Part 6
Is It Possible to Make Money with a Call Center?
Can You Recommend Any "Off-Line" Business Opportunities?
Short List of Popular Edutainment Ventures
How Can I Tell if An Investment is Overpriced?
Part 7
The Best Investment Opportunities Right Now
Is Web Hosting a Legitimate Business Opportunity?
Direct Marketing Should Always Be a Top Priority
The Tricks to Saving Money on Advertising Costs
New Remnant Ad Packages
Part 8
The 4 Magic Words for Landing Deep Discount Remnant Ad Packages
Useful Remnant Advertising Package Contacts and Resources
Classified Ad, Radio and Mobile Phone Networks
Part 9
The ONE Secret Everyone Overlooks When Buying Land, Homes and Businesses at Deep Discounts
A Secret for Grabbing Precious Metals, Gemstones, Jewelry and More at Deep Discounts
EstateSales.net - One of the Best Kept Secrets
The Downside Risk of Any Deal is Paramount
Part 10
The Great Foreclosure Scam
A Specific Enter and Exit Strategy Separates the Men from the Boys
The Perfect Insider Strategy
Rental Rates Will Go Down in Most Areas
Part 11
Personal Issues and Questions from Entrepreneurs
How to Deal with Fear
Dealing with Dishonest Partners, Employees or even Spouses
The Truth About Bankruptcy
Losing Everything and Starting Over
Part 12
Getting the Money You Need
The First Step to Obtaining Grant Money
Another Little-Known Secret for Getting the Money You Need
The Ultimate Private Money Checklist
VC Funding Exposed
Banks, Angel Investors, Credit Unions and More
Part 13
The Purpose of Marketing
The Fastest Way to Become a Marketing Genius
Is Snail Mail Dead?
How to Reach Your Target Market or Critical Mass
A Simple, Multi-Million Dollar Marketing Strategy
The Big Close
How a Millionaire Changed My Life
Recommended Reading
Acknowledgments
About the Author
Bonus Chapters!
FREE Business Plan Review
How to obtain a savvy review of your business plan or executive summary free of charge
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