If you're an author, you probably know there's a labyrinth called marketing. Social media, blogs, reviews--it's enough to make you want to quit.

Don't quit! Here's help!

#1 Best Selling Christian author, Staci Stallings, will walk you through how to take leads and make them readers. Step-by-step instructions give authors the tools they need to succeed in the ebook world as well as selling in the traditional world.

It's time to take control of your marketing endeavors. Learn about The Promo Chain and why, if you are marketing without it, you're missing sales. Learn to stack waves so that when one marketing endeavor is over, the wave doesn't stop.

No author should venture into marketing without the information in this book!

KEYS TO CREATING A SUCCESSFUL BOOK MARKETING STRATEGY will help authors new and old understand marketing strategy so they can deploy it in the marketplace to gain exposure for their work. Filled with foundational marketing information, KEYS will take any author from shooting in the dark to zeroing in on the targets of more sales and more reach. This information is vital information on book marketing for kindle authors in particular. If you are a kindle author and you're looking for sound advice on how to market your ebook, this is it.

~*~ EXCERPT ~*~

There are four fundamentals to consider when building your marketing strategy-pull, push, content, and promos. Remember, right now, we're just getting an overview of these. As we go through the course, we will take an in-depth look at each one and discuss how it might fit into your overall strategy.

In Lesson 1 we discussed pulling vs. pushing marketing. As that lesson stated, your strategy must be comprised of some pull (pulling the audience to you) and some push (offering your products). If all you do is push, you will turn people off. There are several authors on Twitter who are really annoying. They make every single post about their book, and all of the tweets are the same. That's fine SOME of the time, but all of the time, you are now into wasting my time territory.

However, if all you do is pull people, you will not sell very much because they won't know you have anything to sell or how to get it. I'm bad about this in real life. Countless times people have come up to me and said, "Did I hear that right, are you an author?" And these people have known me for years! In the hopes of not being pushy, I didn't push at all!

So there has to be a balance.

• We started tracking this book on March 1, 2013.
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