Description
True salesmanship is different than having a silver tongue and manipulating people into buying your product or service - it's about using people skills and effective communication to build a relationship.
Whether you're selling inexpensive widgets or multibillion dollar equipment, the fundamentals are the same and the ability to connect with your client cannot be overstated.
In this short book the author discusses salesmanship secrets and techniques, but most importantly a new way to look at the entire process. With specific and practical examples, this book gets straight to the point of how to ethically close more sales, build better relationships, and establish rapport that converts prospects into buyers.
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