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Business & Money
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive... See More
Business & Money
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. See More
Business & Money
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What... See More
Business & Money
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing -- and argue that the solution lies not in what we think but in how we think There's a reason why the... See More
Business & Money
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the... See More
Business & Money
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a... See More
Business & Money
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning... " -- David Bohnett... See More
Any business that wishes to grow, but how big it is? Way? What is a development strategy needed? Recently, at a seminar on a business strategy led by the club of Vietnam's leading brands, the business strategy has been laid... See More
Business & Money
C'è un'unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio persistente nella mente del consumatore. Non è un caso se i prodotti di maggior successo sono quelli che riescono a imporre... See More