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Education & Teaching
"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies." -- Noam Chomsky "The conscious and... See More
Business & Money
A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the... See More
Business & Money
Written by the nephew of Sigmund Freud and named by PBS as one of its 'Books That Shook the World', Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and... See More
Business & Money
Nicknamed "the father of public relations," Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud... See More