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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something... See More
Business & Money
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced... See More
Business & Money
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell -- or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people... See More
Business & Money
Mastering the Way You See the World Inspired by Edward de Bono's Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help our ability to perceive. In his latest book, Look: A Practical Guide for... See More