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Business & Money
#NOT a real book (Just a screed) The real question of course is: Does Online Advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is... See More
Business & Money
Regardless of the question, the Internet is the answer. We are told that the Internet and the market are the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet... See More
Business & Money
#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same websites we used to call... See More
Business & Money
Praise for: What Happened To Advertising? What Would Gossage Do? Massimo Moruzzi, who has lived through the trenches of the dot com implosion and now the ever accelerating growth of social media, is extremely well qualified... See More
Business & Money
#NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have... See More