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Books by Renée A. Mauborgne

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Business & Money

Blue Ocean Classics

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(14 reviews)

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested... See More

$9.99 $11.30 Save 12% Price verified 9 hours ago
Business & Money

Red Ocean Traps (Harvard Business Review Classics)

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(29 reviews)

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in... See More

$7.99 $9.49 Save 16% Price verified one day ago
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