Account

Company

  Menu

Description

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt -- or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors -- or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?

Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.

For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

Track It. This book has been $4.99 within the past year.

Notify Me When The Price...

  • $
  • If I'm already tracking this book...

to track this book on eReaderIQ.

Track These Authors

to track Geoffrey A. Moore on eReaderIQ.

  • to be notified each time the price drops on any book by Geoffrey A. Moore.
  • to stop tracking Geoffrey A. Moore.

Price Summary

  • We started tracking this book on August 11, 2013.
  • This book was $11.89 when we started tracking it.
  • The price of this book has changed 123 times in the past 3,883 days.
  • The current price of this book is $13.99 last checked 19 hours ago.
  • This lowest price this book has been offered at in the past 90 days is $12.99.
  • This lowest price this book has been offered at in the past year is $4.99.
  • The lowest price to date was $4.99 last reached on October 3, 2023.
  • This book has been $4.99 2 times since we started tracking it.
  • The highest price to date was $14.99 last reached on January 28, 2024.
  • This book has been $14.99 2 times since we started tracking it.

Genres

Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 302 Pages
  • File Size: 25 KB

We last verified the price of this book about 19 hours ago. At that time, the price was $13.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.