"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't)... The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association

• We started tracking this book on February 28, 2016.
• This book was $9.99 when we started tracking it.
• The price of this book has changed 46 times in the past 2,979 days.
• The current price of this book is $10.00 last checked 14 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is $8.00.
• The lowest price to date was $8.00 last reached on November 8, 2020.
• This book has been $8.00 one time since we started tracking it.
• The highest price to date was $11.56 last reached on August 18, 2017.
• This book has been $11.56 one time since we started tracking it.

• Self-Help

• Text-to-Speech: Disabled
• Lending: Disabled