The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.

Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again -- leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think -- really think -- about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

• We started tracking this book on November 7, 2010.
• This book was $16.99 when we started tracking it.
• The price of this book has changed 160 times in the past 4,912 days.
• The current price of this book is $13.99 last checked 21 hours ago.
• This lowest price this book has been offered at in the past six months is $9.99.
• This lowest price this book has been offered at in the past year is $2.99.
• The lowest price to date was $1.99 last reached on February 5, 2021.
• This book has been $1.99 4 times since we started tracking it.
• The highest price to date was $16.99 last reached on September 2, 2015.
• This book has been $16.99 4 times since we started tracking it.

• Business & Money

• Text-to-Speech: Disabled
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• Print Length: 162 Pages
• File Size: 493 KB