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"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

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Price Summary

  • We started tracking this book on October 22, 2010.
  • This book was $19.99 when we started tracking it.
  • The price of this book has changed 116 times in the past 4,906 days.
  • The current price of this book is $14.99 last checked 2 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past six months is $13.99.
  • This lowest price this book has been offered at in the past year is $12.99.
  • The lowest price to date was $4.99 last reached on January 24, 2022.
  • This book has been $4.99 3 times since we started tracking it.
  • The highest price to date was $19.99 last reached on October 22, 2010.
  • This book has been $19.99 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 508 Pages
  • File Size: 993 KB

We last verified the price of this book about 2 hours ago. At that time, the price was $14.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.