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The Complete Guide to Book Marketing

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With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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  • We started tracking this book on August 7, 2019.
  • This book was $13.99 when we started tracking it.
  • The price of this book has changed 26 times in the past 1,696 days.
  • The current price of this book is $13.99 last checked 21 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is $1.99.
  • The lowest price to date was FREE last reached on July 25, 2020.
  • This book has been FREE 2 times since we started tracking it.
  • The highest price to date was $17.99 last reached on August 7, 2022.
  • This book has been $17.99 4 times since we started tracking it.

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We last verified the price of this book about 21 hours ago. At that time, the price was $13.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.