Account

Company

  Menu
Large Image

Switch: How to Change Things When Change Is Hard

by , (Crown Currency)

(5,689 reviews)

Get It Preview
$2.99 $14.99 Save 80%

Share This

Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind -- that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

? The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
? The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
? The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

Get It This book is at its lowest price within the past year.

Notify Me When The Price...

  • $
  • If I'm already tracking this book...

to track this book on eReaderIQ.

Track These Authors

to track Chip Heath on eReaderIQ.

  • to be notified each time the price drops on any book by Chip Heath.
  • to stop tracking Chip Heath.

to track Dan Heath on eReaderIQ.

  • to be notified each time the price drops on any book by Dan Heath.
  • to stop tracking Dan Heath.

Price Summary

  • We started tracking this book on August 19, 2010.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 130 times in the past 4,972 days.
  • The current price of this book is $2.99 last checked 18 hours ago.
  • This book is at its lowest price in the past year.
  • The lowest price to date was $1.99 last reached on August 2, 2020.
  • This book has been $1.99 2 times since we started tracking it.
  • The highest price to date was $17.99 last reached on April 1, 2023.
  • This book has been $17.99 one time since we started tracking it.

Genres

Additional Info

  • Publication Date: February 10, 2010
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 322 Pages
  • File Size: 4,761 KB

We last verified the price of this book about 18 hours ago. At that time, the price was $2.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.