Legendary money manager Ken Fisher outlines the most common -- and costly -- mistakes investors make.

• Small cap stocks are best for all time. Bunk!

• A trade deficit is bad for markets. Bunk!

• Stocks can't rise on high unemployment. Bunk!

Many investors think they are safest following widely accepted Wall Street wisdom -- but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk.

In Debunkery: Learn It, Do It, and Profit From It -- Seeing Through Wall Street's Money-Killing Myths, Ken Fisher -- named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine -- details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true -- and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors.

Your goal as an investor shouldn't be to be error-free -- that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths -- but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

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• Business & Money

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