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Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive -- let alone grow -- it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it -- do it, sell it -- do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration -- pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?


• Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.

• Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.

• Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.


Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

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Price Summary

  • We started tracking this book on July 24, 2012.
  • This book was $12.99 when we started tracking it.
  • The price of this book has changed 153 times in the past 4,373 days.
  • The current price of this book is $11.99 last checked 21 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past six months is $10.99.
  • This lowest price this book has been offered at in the past year is $4.99.
  • The lowest price to date was $1.99 last reached on March 23, 2020.
  • This book has been $1.99 2 times since we started tracking it.
  • The highest price to date was $18.99 last reached on July 11, 2013.
  • This book has been $18.99 one time since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 240 Pages
  • File Size: 639 KB

We last verified the price of this book about 21 hours ago. At that time, the price was $11.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.