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Intelligent strategies for starting and growing a small business with minimal personal financial risk
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

• Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style

• Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job

• Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

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Price Summary

  • We started tracking this book on July 3, 2012.
  • This book was $11.99 when we started tracking it.
  • The price of this book has changed 90 times in the past 4,287 days.
  • The current price of this book is $15.00 last checked 2 hours ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is $12.00.
  • The lowest price to date was $11.62 last reached on August 1, 2018.
  • This book has been $11.62 one time since we started tracking it.
  • The highest price to date was $15.00 last reached on November 10, 2020.
  • This book has been $15.00 one time since we started tracking it.
  • This book is currently at its highest price since we started tracking it.

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We last verified the price of this book about 2 hours ago. At that time, the price was $15.00. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.