Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you'll find:

• Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub.

• Finding the right space for you.

• Negotiating with the landlord and sorting out the legalities.

• Fixing up and fitting out your space on a budget.

• Pulling in the punters - advertising and marketing your pop-up.

• Managing a successful pop-up business day-to-day.

• Closing up shop efficiently.

• Lots of case studies, checklists, tips and hints from experienced pop-up people!

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