Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:

• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.

• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.

• Present: Produce remarkable explanations with visuals and media.

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

• We started tracking this book on December 16, 2012.
• This book was $15.37 when we started tracking it.
• The price of this book has changed 74 times in the past 4,143 days.
• The current price of this book is $18.00 last checked one day ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past six months is $17.00.
• This lowest price this book has been offered at in the past year is $15.19.
• The lowest price to date was $14.02 last reached on June 7, 2018.
• This book has been $14.02 one time since we started tracking it.
• The highest price to date was $20.47 last reached on May 29, 2014.
• This book has been $20.47 one time since we started tracking it.

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