The Innovator's Extinction is a provocative view of the challenges facing true innovators in the midst of corporate culture, along with tactical tips and tricks to overcome the white blood cells designed to seek out and destroy business innovation. The lessons described are the result of years of trial-by-fire experience in some of the world's largest firms, by a true corporate intrapreneur, with the scars and successes to prove it. You'll be learning both the day to day tactics and overarching strategies to effect change and success in your fight for survival. Just as the body is designed, in its very DNA, to ward off foreign bodies and unfamiliar organisms, corporations follow the same genetic traits. Organ rejection. Antibodies. Fear of extinction. These natural survival instincts are exactly what first help corporations succeed, and then kill off and stifle any attempts to adapt and change, and ultimately lead to a company's extinction. The Innovator's Extinction will clearly and simply apply the lessons of evolution, extinction, adaptation, and the survival of mindless, spineless, single-celled organisms to serve as both an example and a warning to all corporate disrupters and innovators, and give you the tools to survive and thrive. "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change." -- Charles Darwin www.changeyourdna.com

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