A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

? How to get a job in advertising
? How to choose an agency for your product
? The secrets behind advertising that works
? How to write successful copy -- and get people to read it
? Eighteen miracles of research
? What advertising can do for charities

And much, much more.

• We started tracking this book on August 30, 2013.
• This book was $12.99 when we started tracking it.
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• This book has been $17.99 one time since we started tracking it.

• Arts & Photography

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 509 Pages
• File Size: 597 KB