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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.

The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind.
This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

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Price Summary

  • We started tracking this book on November 16, 2018.
  • This book was $23.96 when we started tracking it.
  • The price of this book has changed 119 times in the past 2,016 days.
  • The current price of this book is $31.99 last checked one day ago.
  • This lowest price this book has been offered at in the past 90 days is $28.60.
  • This lowest price this book has been offered at in the past six months is $25.59.
  • This lowest price this book has been offered at in the past year is $25.53.
  • The lowest price to date was $16.49 last reached on June 20, 2019.
  • This book has been $16.49 one time since we started tracking it.
  • The highest price to date was $31.99 last reached on May 10, 2024.
  • This book has been $31.99 10 times since we started tracking it.
  • This book is currently at its highest price since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 338 Pages
  • File Size: 6,501 KB

We last verified the price of this book about one day ago. At that time, the price was $31.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.