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Citizen Coke: The Making of Coca-Cola Capitalism

by (W. W. Norton & Company)

(50 reviews)

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"Citizen Coke demostrate[s] a complete lack of understanding about... the Coca-Cola system -- past and present." -- Ted Ryan, the Coca-Cola Company

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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Additional Info

  • Publication Date: October 13, 2014
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 438 Pages
  • File Size: 1,684 KB

We last verified the price of this book about one day ago. At that time, the price was $11.24. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.