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Citizen Coke: The Making of Coca-Cola Capitalism

by (W. W. Norton & Company)

(50 reviews)

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"Citizen Coke demostrate[s] a complete lack of understanding about... the Coca-Cola system -- past and present." -- Ted Ryan, the Coca-Cola Company

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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Additional Info

  • Publication Date: October 13, 2014
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 438 Pages
  • File Size: 1,684 KB

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