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Become a Digital Master -- No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment -- think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it -- including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries -- from finance to manufacturing to pharmaceuticals -- are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn:

? How to engage better with your customers
? How to digitally enhance operations
? How to create a digital vision
? How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

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Price Summary

  • We started tracking this book on September 18, 2014.
  • This book was $14.99 when we started tracking it.
  • The price of this book has changed 181 times in the past 3,479 days.
  • The current price of this book is $17.27 last checked 18 hours ago.
  • This lowest price this book has been offered at in the past 90 days is $16.81.
  • This lowest price this book has been offered at in the past year is $16.50.
  • The lowest price to date was $13.33 last reached on December 10, 2021.
  • This book has been $13.33 one time since we started tracking it.
  • The highest price to date was $18.49 last reached on July 12, 2018.
  • This book has been $18.49 11 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 341 Pages
  • File Size: 1,322 KB

We last verified the price of this book about 18 hours ago. At that time, the price was $17.27. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.