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Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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Price Summary

  • We started tracking this book on August 19, 2015.
  • This book was $5.99 when we started tracking it.
  • The price of this book has changed 299 times in the past 3,146 days.
  • The current price of this book is $9.49 last checked one hour ago.
  • This lowest price this book has been offered at in the past 90 days is $5.79.
  • This lowest price this book has been offered at in the past year is $4.41.
  • The lowest price to date was $2.48 last reached on July 3, 2019.
  • This book has been $2.48 one time since we started tracking it.
  • The highest price to date was $9.99 last reached on December 9, 2017.
  • This book has been $9.99 2 times since we started tracking it.

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Additional Info

  • Publication Date: March 1, 2010
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 94 Pages
  • File Size: 279 KB

We last verified the price of this book about one hour ago. At that time, the price was $9.49. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.