The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a "sales bible" (Inc.)

If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline -- whether you're a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:

? Identify the prospects with the greatest potential
? Clearly articulate your company's competitive position
? Implement account-based sales development using ideal account profiles
? Refine your lead targeting strategy with an ideal prospect profile
? Start a conversation with people you don't know
? Land meetings through targeted campaigns
? Craft personalized e-mail and phone messaging to address each potential buyer's awareness, needs, and challenges.
? Define, manage, and optimize sales development performance metrics
? Generate predictable revenue

You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals -- quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets -- and generate more revenue than ever. That's the power of Predictable Prospecting.

• We started tracking this book on February 2, 2017.
• This book was $14.49 when we started tracking it.
• The price of this book has changed 41 times in the past 2,639 days.
• The current price of this book is $12.58 last checked one day ago.
• This lowest price this book has been offered at in the past year is $12.56.
• The lowest price to date was $11.39 last reached on August 31, 2019.
• This book has been $11.39 one time since we started tracking it.
• The highest price to date was $15.99 last reached on July 20, 2018.
• This book has been $15.99 one time since we started tracking it.

• Business & MoneyMarketing & SalesSales & SellingEntrepreneurship & Small Business
• Business & MoneyBusiness Development & EntrepreneurshipMarketing
• Business & MoneyMarketing & SalesSales & SellingManagement

• Publication Date: August 19, 2016
• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 292 Pages
• File Size: 71 KB