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You may not have noticed, but the world around you is switching to subscriptions.

Have you changed your marketing practices to thrive in this new economy?

Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.

This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:

• Updated research and case studies reflecting the rapid growth of subscription-based businesses

• Real-world examples of effective value nurturing strategies

• A new chapter on the risks and challenges of subscription marketing

Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.

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Price Summary

  • We started tracking this book on August 12, 2017.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 6 times in the past 2,421 days.
  • The current price of this book is $4.99 last checked 4 years ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is $1.99.
  • The lowest price to date was $1.99 last reached on July 11, 2019.
  • This book has been $1.99 2 times since we started tracking it.
  • The highest price to date was $9.99 last reached on August 12, 2017.
  • This book has been $9.99 one time since we started tracking it.

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Additional Info

  • Publication Date: March 28, 2017
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Print Length: 225 Pages
  • File Size: 2,606 KB

We last verified the price of this book about 4 years ago. At that time, the price was $4.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.