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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article "Blue Ocean Leadership."

Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating "blue oceans" -- untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

In the article "Blue Ocean Leadership," the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

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Price Summary

  • We started tracking this book on May 20, 2017.
  • This book was $39.99 when we started tracking it.
  • The price of this book has changed 24 times in the past 2,618 days.
  • The current price of this book is $29.99 last checked one day ago.
  • The lowest price to date was $29.99 last reached on June 13, 2024.
  • This book has been $29.99 4 times since we started tracking it.
  • The highest price to date was $39.99 last reached on April 22, 2024.
  • This book has been $39.99 12 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 332 Pages
  • File Size: 9,263 KB

We last verified the price of this book about one day ago. At that time, the price was $29.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.