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What Happened To Advertising? What Would Gossage Do?

by (Massimo Moruzzi)

(16 reviews)

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Are brands really created by "branding campaigns"? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has "display advertising" on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have "conversations" with brands? What is the real value of a Facebook "fan"? What are social networks, if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful at "interactive" and "social" campaigns 50 years ago than anybody has been in our "digital" era? Were he still around today, what would Gossage do?

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  • We started tracking this book on August 13, 2017.
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Additional Info

  • Publication Date: May 25, 2017
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 74 Pages
  • File Size: 615 KB

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