Account

Company

  Menu
Large Image

What Happened To Advertising? What Would Gossage Do?

by (Massimo Moruzzi)

(16 reviews)

Get It Preview
FREE

Share This

Description

Praise for: What Happened To Advertising? What Would Gossage Do?

Massimo Moruzzi, who has lived through the trenches of the dot com implosion and now the ever accelerating growth of social media, is extremely well qualified to stick a giant pin in the ever expanding social media hot-air balloon. And by heck, he certainly does that.

- George Parker, Mad Man, Author of: The Ubiquitous Persuaders

Massimo did not disappoint taking apart the bullshit in advertising today. Buy this book and take the time to read all the references to his research. You will not be disappointed.

- Tony Mariani, Account Executive, Corus Entertainment, Canada

A fantastic semi-rant. Very relevant, especially for suits in the industry who need a little push to start thinking about what advertising is, and how (little) it has actually changed. Also, great source list in every chapter. The sources make it a book that keeps on giving.

- Aron LindegÄrd, Art Director, Geelmuyden Kiese, Norway

Clear-eyed call to arms from an insider looking at everything that's wrong (and there's a lot) with what passes for modern advertising. Social media won't save you. Ad tech won't save you. Not even all the data in the world will save you. After reading this book you'll know it's time for a creative revolution.

- Stefano Boscutti, Independent Writer and Director, Australia

The inconvenient truth about online advertising and social media

Are brands really created by "branding campaigns"? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has "display advertising" on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have
"conversations" with brands? What is the real value of a Facebook Fan?
What are social networks if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things "interactive" and "social" 50 years ago than anybody has been in our "digital" era? Were he around today, what would Gossage do?

Table of Contents

Intro
1. Branding
2. Interactive Advertising
3. Dear Miss Afflerbach
4. Social Media Marketing
5. Butter... You Talking to Me??
6. Lies, Damned Lies, and ROI
7. The Real Value of a Facebook Fan
8. Quod Erat Demonstrandum
9. What Would Gossage Do?
10. Make Lemonade

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

Get It This book is free, possibly only for a limited time.

Notify Me When The Price...

  • $
  • If I'm already tracking this book...

to track this book on eReaderIQ.

Track These Authors

to track Massimo Moruzzi on eReaderIQ.

  • to be notified each time the price drops on any book by Massimo Moruzzi.
  • to stop tracking Massimo Moruzzi.

Other Books By These Authors

View a full listing of books by Massimo Moruzzi

* In some instances, the books shown above may be by two or more authors with the same name.

Price Summary

  • We started tracking this book on August 13, 2017.
  • The current price of this book is FREE last checked 4 hours ago.
  • This book is currently at its lowest price since we started tracking it.

Genres

Additional Info

  • Publication Date: May 25, 2017
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 74 Pages
  • File Size: 615 KB

We last verified the price of this book about 4 hours ago. At that time, the price was $0.00. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.