The #FuturePRoof books (editions 1-3) offer a practical guide to the key issues facing communication practitioners today. Their purpose is to drive up standards and professionalism, engender innovative thinking and to encourage public relations professionals to create disruption, not just embrace it. This latest series of 25 chapters from a forward-thinking cohort of comms leaders and advisers within the NHS covers themes such as the role of comms in achieving organisational outcomes; how organisations can secure and maintain trust; planning and data; digital-first strategies; how to address barriers to technological innovation; and the role of practitioners in managing major change.

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• Business & Money

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 196 Pages
• File Size: 843 KB