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Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

• Identify customers' "jobs to be done" and build products people love

• Fail small, learn quickly, and win big

• Provide the support design-thinking teams need to flourish

• Foster a culture of experimentation

• Sharpen your own skills as a design thinker

• Counteract the biases that perpetuate the status quo and thwart innovation

• Adopt best practices from design-driven powerhouses


This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; "Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever?changing business environment.

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Price Summary

  • We started tracking this book on March 19, 2020.
  • This book was $14.49 when we started tracking it.
  • The price of this book has changed 3 times in the past 221 days.
  • The current price of this book is $14.74 last checked one day ago.
  • This lowest price this book has been offered at in the past six months is $14.49.
  • The lowest price to date was $14.49 last reached on July 23, 2020.
  • This book has been $14.49 2 times since we started tracking it.
  • The highest price to date was $14.74 last reached on October 5, 2020.
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Additional Info

  • Publication Date: April 28, 2020
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 216 Pages
  • File Size: 4,905 KB

We last verified the price of this book about one day ago. At that time, the price was $14.74. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.