In CRAFT: CIA Elite Seling, former CIA operator and award-winning sales leader W.C. Bowman reveals the elite tactics used by top intelligence operatives -- and how to apply them to dominate complex enterprise sales.

This isn't another fluffy sales book filled with clichés and cold call scripts. It's a battle-tested system forged in the crucible of real operations and high-stakes deals. Drawing from his time in the CIA's Directorate of Operations and decades leading sales teams at Adobe, VMware, Verizon and Trellix, Bowman gives you a framework used to win multi-million-dollar pursuits with precision, patience, and control.

Inside You'll Learn:

• How to target with surgical accuracy using the FLOW? filter

• Why most reps "hallucinate" progress -- and how to eliminate false pipeline

• The 5-part CRAFT framework used to activate true influence inside accounts

• Field-proven tactics to identify power, build trust, and win complex deals

• How elite operators think, plan, and execute sales missions

With vivid stories, real-world playbooks, and a mindset built on intelligence tradecraft, CRAFT will show you how to stop pitching and start operating.
Every mission starts the same way: incomplete intel, shrinking time, and the illusion that more effort equals progress.

CRAFT gives you the tools to cut through the noise -- and win with intent.

Perfect for:

• Senior AEs and Sales Leaders

• RevOps and GTM Architects

• Veterans entering tech sales

• Anyone who wants to sell like a strategist, not a spammer

Precision is built before contact.
CRAFT shows you how.

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• Business & MoneyMarketing & SalesMarketing

• Text-to-Speech: Disabled
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• Print Length: 178 Pages
• File Size: 34 KB