The New York Times-bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to:

• Increase prices with ideas from poker to Play-Doh

• Build revenue by learning about the $14 million license plate

• Get better leads through hypnosis by Sigmund Freud and Steve Jobs

• Attract raving fans by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities -- including Twitter, IBM, Porsche, and New York University -- use the Fascinate system to captivate their customers. Why? The answers are in this book.

• We started tracking this book on March 10, 2016.
• This book was $14.99 when we started tracking it.
• The price of this book has changed 74 times in the past 2,982 days.
• The current price of this book is $1.99 last checked 22 hours ago.
• The lowest price to date was $1.99 last reached on May 6, 2024.
• This book has been $1.99 3 times since we started tracking it.
• The highest price to date was $19.99 last reached on April 11, 2023.
• This book has been $19.99 2 times since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Business & MoneySkillsCommunications
• Business & MoneyMarketing & SalesConsumer Behavior
• Business & MoneyEducation & ReferenceBusiness Skills

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 352 Pages
• File Size: 8,131 KB