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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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  • We started tracking this book on November 2, 2010.
  • This book was $12.99 when we started tracking it.
  • The price of this book has changed 163 times in the past 5,388 days.
  • The current price of this book is $14.99 last checked 20 hours ago.
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  • The lowest price to date was $1.99 last reached on July 6, 2025.
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  • The highest price to date was $14.99 last reached on July 19, 2025.
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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 256 Pages
  • File Size: 596 KB

We last verified the price of this book about 20 hours ago. At that time, the price was $14.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.