In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

• We started tracking this book on December 25, 2010.
• This book was $12.99 when we started tracking it.
• The price of this book has changed 195 times in the past 5,517 days.
• The current price of this book is $1.99 last checked 5 hours ago.
• The lowest price to date was $1.99 last reached on January 31, 2026.
• This book has been $1.99 10 times since we started tracking it.
• The highest price to date was $14.99 last reached on August 10, 2025.
• This book has been $14.99 15 times since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Business & MoneyManagement & LeadershipManagementCommunication in Management
• Business & MoneyManagement & LeadershipManagementManagement Skills
• Business & MoneyManagement & LeadershipTeams
• Business & MoneySkillsCommunications

• Publication Date: March 17, 2009
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 272 Pages
• File Size: 590 KB