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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by , , (Portfolio)

(94 reviews)

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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  • We started tracking this book on September 21, 2012.
  • This book was $12.99 when we started tracking it.
  • The price of this book has changed 90 times in the past 4,889 days.
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  • The lowest price to date was $1.99 last reached on February 18, 2018.
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Additional Info

  • Publication Date: April 29, 2008
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 322 Pages
  • File Size: 16 KB

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