An eye-popping, unauthorized exposé of the House of Barbie from the New York Times-bestselling author of The Kardashians and Crazy Rich.

From Boise to Beijing, Mattel's toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times-bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.

Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

"Oppenheimer... has now trained his sights on the world's biggest toy company -- its egos, scandals and flawed products. In his toyland, nothing is cute." -- The Wall Street Journal

"Oppenheimer takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait... Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company." -- Publishers Weekly

"Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel." -- C. David Heymann, New York Times-bestselling author

• We started tracking this book on January 26, 2018.
• This book was $7.99 when we started tracking it.
• The price of this book has changed 57 times in the past 2,290 days.
• The current price of this book is $11.99 last checked one hour ago.
• This lowest price this book has been offered at in the past year is $2.99.
• The lowest price to date was $2.99 last reached on March 24, 2024.
• This book has been $2.99 19 times since we started tracking it.
• The highest price to date was $14.20 last reached on June 28, 2023.
• This book has been $14.20 4 times since we started tracking it.

• Business & MoneyIndustriesRetailing
• Business & MoneyBiography & HistoryCompany Histories

• Publication Date: February 17, 2009
• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 289 Pages
• File Size: 870 KB