With an updated Afterword by the author.

This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies -- once proud symbols of prosperity -- through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House. Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry -- the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery -- Crash Course addresses a critical question: America bailed out GM, but who will bail out America?

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• Business & MoneyBiography & HistoryCompany Histories
• Business & MoneyIndustriesAutomobile Industry
• Business & MoneyIndustriesTransportation

• Publication Date: December 15, 2009
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 403 Pages
• File Size: 71 KB