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The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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Price Summary

  • We started tracking this book on November 2, 2010.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 217 times in the past 5,008 days.
  • The current price of this book is $13.99 last checked one day ago.
  • This lowest price this book has been offered at in the past year is $9.99.
  • The lowest price to date was $2.99 last reached on August 30, 2022.
  • This book has been $2.99 one time since we started tracking it.
  • The highest price to date was $18.99 last reached on September 1, 2015.
  • This book has been $18.99 one time since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 172 Pages
  • File Size: 4,081 KB

We last verified the price of this book about one day ago. At that time, the price was $13.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.