"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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• Business & MoneyBusiness Development & EntrepreneurshipEntrepreneurshipStartups
• Business & MoneyTechnologyInnovation

• Publication Date: January 19, 2010
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 300 Pages
• File Size: 626 KB