Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.

The 1% Windfall reveals how modest incremental changes to an everyday business practice -- pricing -- can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.

The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers.

But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company -- whether a multinational conglomerate, a small business, or even a nonprofit -- can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor.

The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

• We started tracking this book on June 30, 2011.
• This book was $11.99 when we started tracking it.
• The price of this book has changed 140 times in the past 5,175 days.
• The current price of this book is $15.49 last checked 23 hours ago.
• This lowest price this book has been offered at in the past year is $1.99.
• The lowest price to date was $1.99 last reached on July 5, 2025.
• This book has been $1.99 3 times since we started tracking it.
• The highest price to date was $20.99 last reached on May 24, 2024.
• This book has been $20.99 3 times since we started tracking it.

• Business & MoneyMarketing & SalesSales & SellingManagement
• FranceMoney Management
• Business & MoneyInvestingInvesting Basics

• Publication Date: February 27, 2010
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 259 Pages
• File Size: 443 KB