"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works
ARE YOU AFRAID OF THE "RIGHT" RISKS?

Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS -- AND DISCOVER... HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear -- too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

• We started tracking this book on June 20, 2011.
• This book was $14.82 when we started tracking it.
• The price of this book has changed 231 times in the past 5,218 days.
• The current price of this book is $17.82 last checked 14 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was $1.99 last reached on December 1, 2015.
• This book has been $1.99 3 times since we started tracking it.
• The highest price to date was $32.40 last reached on October 2, 2024.
• This book has been $32.40 2 times since we started tracking it.

• Health, Fitness & DietingCounseling & PsychologyMental HealthEmotions
• Business & MoneySkillsTraining
• Science & MathBehavioral SciencesCognitive Psychology

• Publication Date: March 5, 2010
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 305 Pages
• File Size: 17 KB