This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

• We started tracking this book on October 29, 2011.
• This book was $14.14 when we started tracking it.
• The price of this book has changed 251 times in the past 4,941 days.
• The current price of this book is $18.35 last checked 15 hours ago.
• This lowest price this book has been offered at in the past year is $17.82.
• The lowest price to date was $6.13 last reached on November 4, 2018.
• This book has been $6.13 one time since we started tracking it.
• The highest price to date was $42.70 last reached on September 4, 2021.
• This book has been $42.70 2 times since we started tracking it.

• Politics & Social SciencesSocial SciencesMedia Studies

• Text-to-Speech: Disabled
• Lending: Disabled
• File Size: 110 KB