More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

• We started tracking this book on December 31, 2011.
• This book was $19.25 when we started tracking it.
• The price of this book has changed 358 times in the past 5,054 days.
• The current price of this book is $31.36 last checked 5 hours ago.
• This lowest price this book has been offered at in the past six months is $31.19.
• This lowest price this book has been offered at in the past year is $14.71.
• The lowest price to date was $14.71 last reached on October 29, 2024.
• This book has been $14.71 one time since we started tracking it.
• The highest price to date was $39.99 last reached on August 5, 2025.
• This book has been $39.99 3 times since we started tracking it.

• Business & MoneyOrganizational BehaviorOrganizational Change

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