You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

• We started tracking this book on August 1, 2012.
• This book was $15.37 when we started tracking it.
• The price of this book has changed 143 times in the past 4,886 days.
• The current price of this book is $15.17 last checked 19 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was $11.34 last reached on May 9, 2022.
• This book has been $11.34 one time since we started tracking it.
• The highest price to date was $19.24 last reached on June 29, 2025.
• This book has been $19.24 19 times since we started tracking it.

• Business & MoneyManagement & LeadershipManagementStrategic Management
• Business & MoneyManagement & LeadershipSystems & Planning

• Publication Date: March 16, 2009
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 281 Pages
• File Size: 44 KB