"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin

"Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you?ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field.

• "Covers over 150 central concepts in PR.

• Paves the way for students to tackle primary texts.

• Grounds students in both practice and theory.

• Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

• We started tracking this book on February 5, 2020.
• This book was $32.49 when we started tracking it.
• The price of this book has changed 220 times in the past 2,039 days.
• The current price of this book is $55.00 last checked 4 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is $44.08.
• The lowest price to date was $32.49 last reached on October 13, 2020.
• This book has been $32.49 6 times since we started tracking it.
• The highest price to date was $59.00 last reached on May 25, 2025.
• This book has been $59.00 2 times since we started tracking it.

• Business & MoneyMarketing & SalesPublic Relations

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