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Celebrity, Inc.: How Famous People Make Money

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From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling -- a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne -- in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

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  • We started tracking this book on October 25, 2011.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 188 times in the past 4,539 days.
  • The current price of this book is $16.27 last checked 11 hours ago.
  • This lowest price this book has been offered at in the past year is $2.99.
  • The lowest price to date was $0.99 last reached on June 9, 2017.
  • This book has been $0.99 one time since we started tracking it.
  • The highest price to date was $17.99 last reached on March 24, 2024.
  • This book has been $17.99 13 times since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 277 Pages
  • File Size: 2,520 KB

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