Being interviewed by the press, radio or television can be a daunting experience, and the stakes are often high. A poor performance may mean not merely personal embarrassment but damage to one's standing, reputation or business.
In 'How to Survive and Win with the Media' Brian Edwards and Judy Callingham have distilled more than 25 years of experience as top media trainers. The book should be required reading for anyone contemplating an interview with any branch of the media.
This handbook guides the reader through the full experience of being interviewed, from first contact with the journalist to 'last rites'. Among the hundreds of pertinent questions which the book answers:
* Should I agree to be interviewed?
* How do I turn them down?
* Is it wise to talk off the record?
* Will I be told the questions in advance?
* What do I need to know about radio and TV?
* How do I cope with nerves?
* Is a small white lie OK?
* How do I deal with a hostile interviewer?

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