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The Independent Business Marketing Bible is a series of book based on the real best practices of small businesses, marketing consultants and PR experts. The intent in creating the series is to give readers something other than "sound bites" in putting together a sound marketing plan.
Small business owners are under incredible pressure to produce results and are then susceptible to advice pushing the latest "hot" fad that "everybody" is doing. Supposedly business owners are told that if they don't jump on these hot trends, they will be left behind.
But who is to be believed? Who can be trusted? What is the right kind of advice? This book seeks to be a companion to small business owners in giving them foundational marketing principles to help them to sift through all of the information flooding their mailboxes, email and magazine stands.
Volume 3 is the first part of a two book mini-series. Volumes 3 and 4 are written by marketing consultants that aren't tied to SEO, Mobile Marketing or even Social Media. They are totally focused on helping business owners build the right kind of marketing funnel.
They call themselves "Back End" Specialists. This name lends itself to the philosophy of marketing author and trainer, Steven Rosenbaum. Rosenbaum, who also wrote the book titled "Back End Blueprint" provided these marketers a critical understanding of how a true marketing funnel works.
However, these men and women aren't robots carrying out a cookie-cutter program from a marketing guru. They all take Steven's marketing theory and incorporate it into the way they provide their unique blend of services to their clients.
Hailing from different places around the glove these consultants are dedicated to profitability rather than the sale of services to their clients. That is why they're uniquely positioned to share their thoughts in this book. While they're consultants, they're also educators. Their passion is for the small businesses in their local area to "get it" and make progress in their business.
The question these consultants are tackling is how businesses can build a marketing system that maximizes SEO, Mobile Marketing and all of the other popular channels. In other words, what happens AFTER the business starts getting visitors to their website and their location.
This question is seldom addressed in the "sound-byte" culture of business advice and consultancy. Businesses are being sold solutions such as blogging, Facebook Fan pages, Pinterest accounts and SEO without an understanding of the uniqueness of their business. The edition of the Independent Business Marketing Bible comes to their rescue.
The other thing that this book does it to provide a glimpse into the mind of men and women who help put together strategic marketing plans. But is isn't the kind of strategic planning with lofty ideals and meaningless tasks, statements, etc. These men and women have a practical knowledge of what happens in a business from day to day.
This intimate knowledge will serve to give you confidence as you read this volume. It is void of lingo that would confuse the issue and is stated in plain terms that the reader can understand. Admittedly, the concepts may be some that haven't been discussed openly. That is because for most consultants, this kind of work goes beyond the scope of typical internet marketing.
Why?
Because these men and women know that traffic alone will not solve all of a business's problems. In some cases, it actually compounds issues that truly need to be addressed before the profit potential of a business can be determined.
Instead of sharing the next, latest and greatest "tip", this volume is designed to build the kind of clientele that will grow to love the business. Is it possible to still breed loyalty, in the internet age? Is it possible when there are so many competitors willing to cut their prices to nothing?
It most certainly is. The authors will demonstrate that.
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