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Part Four of the Independent Business Marketing Bible, like Volume 3, is a roadmap. Everyone in the volume is a protegee of Author and Trainer, Stephen Rosenbaum, who wrote the book Back End Blueprint. They have all mastered the philosophy that Steve espouses about how small businesses can quickly inject their business with profits. Most importantly, they are believers in the system.
However, that alone did not qualify them to be in this volume. Each of the authors needed to have their own beliefs about what small businesses can be doing in order to grow their revenue. They all have a different approach in the implementation.
Internet marketing consultants have proliferated over the last 5 to 10 years. Fortunately or unfortunately, there is no sanctioning body or set of certification criteria. That means that, you'll never know if the person that wants to work with you has a command of all of the marketing systems that can make you profitable.
What I have found to be important, is that those advisers that have a grip on the timeless principles of marketing are able to apply them whenever there is a new trend. That is certainly true of the authors in this volume. They didn't panic when consumers moved to their mobile devices to access the Internet. They understood marketing systems well enough to apply them to this new reality and incorporated mobile marketing into their system.
I could go down the list of "new" things that caused an uproar: SEO, Social Media Google Places, etc. None of these trends caught these men and women off guard. Once they understood them in light of what has truly always worked in marketing they just added them to their systems. Of course, they did it to the benefit of their clients.
The basis for understanding marketing goes beyond Pay Per click Marketing, Facebook Ads or "getting to the top of Google". While all of those things are practices of the consultants in this volume, they do not form their entire strategy. These advisers first, go deep into what makes a particular businesses customers buy.
And then they devise a strategy on how to find those buyers at every point in their marketing funnel. And in today's fast-moving climate, you need to have advice that doesn't always cost you money to implement. In fact what you'll find discussed in this book will cost you next to nothing. Your decision will be whether or not you're willing to act on what you're reading
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